Critiquing The Commercial: Let's Break This Down:
A) Drew Cerza
First off, a lot of people have no idea who Drew Cerza is or why he has my title. So that doesn't really help the commercial. For those that don't know, Cerza is the man who started the Buffalo Chicken Wing Festival every Labour Day weekend in, you guessed it, Buffalo. That's where his title of Wing King comes from.
Drew Mentions that the wings are award winners. What awards?
- Best Medium Traditional Wing Sauce (2008, 2006) @ National Buffalo Wing Festival.
- Best Take-Out Wings with Medium Sauce (2007), The Denver Post.
- Best Hot Traditional Wing Sauce (2007) @ National Buffalo Wing Festival.
- Best Medium Sauce and Best BBQ Sauce (2007) @ Atlanta Wing Festival.
Not that many awards. The Denver Post one seems a little weak. I mean, Denver and wings don't seem like a selling point. But clearly some props for them winning in the past at the NBWF.
- The 'My Name Is Earl' look-a-like: "It's so good"
- Jason Hawes from Ghosthunters: "It has a nice crunch to it"
- Schmarmy Dude: "I can easily eat about 50 of these "
100 people in the crowd and that was the best comments they got. Really? Then Drew gathers everyone's attention and reveals the wings are from Pizza Hut's Wingstreet:
- Crazy White Girl "What!?!?!!" <--- Did you see her ridiculous reaction, as if she's just been told she won $1 000 000? Even I don't get that excited about wings.
I've read some people complaining that these are a fraud because Pizza Hut wings are baked and how could a Buffalonian like Cerza shill them? Well, people make their first mistake by not realizing that while Pizza Hut does have wings and does bake them (tiny little wings btw), the wings being advertised are Wingstreet wings, which are deep fried. It may be confusing because Wingstreet operates out of some Pizza Hut's. But the wings are not the same.
I tried Wingstreet about a year ago, and the sauces were just too high-fructose corn syrupy for my liking. But they don't even have one of the sauces I tried anymore. Maybe I should go back and re sample?
The point of the whole commercial is that you can have restaurant-quality wings at home (via delivery). To me, they didn't really sell it to me. I mean I'm curious, but the mere mention of wings on tv starts me salivating. What about you? Have you had them? What do you think of the commercial? Does it make you want Wingstreet?