Wednesday, 1 April 2015

Boston Pizza Two-Four Wings

Boston Pizza is at it again.

They have to be the most 'wingovative' in their marketing campaigns around ordering wings. I mean in the past we have had Terry Peters, or who can forget Carl the Professional Wing Critic? It seems they are tapping into Canadian cultural psyche by appealing to beer and the Two-Four. For the non-Canadians reading this, a Two-Four is a case of beer with 24 beers. 

You get a box that is like a 2-4 with 24 wings. BP Wings Two-Four. Of course their campaigns always have a bit of humour by juxtaposing wanting wings in a box over a traditional basket.

I get excited when I see this kind of focus on a wing, but I had to stop and question what was going on here to:

First, I'm assuming this is a take-out thing, because why would you get a box in the restaurant? Then I started to question the costs.

24 wings are going to cost $29.99. You get 2 different types of wings ('all meat', breaded, fried, baked) and 2 sauces :

  • Naked
  • Mild
  • Medium
  • Hot
  • Thai Chili
  • Teriyaki
  • Amber Ale
  • Spicy Samurai
  • BBQ
  • Chipotle BBQ
  • Salt & Pepper Dry Rub
  • Honey Garlic
and 2 dips:

BUT, you can order wings normally for $20.99,  

but maybe a double order isn't 12 wings . . . I don't know.

If you order, you get a chance to win wings for a year - which is great.

So have you tried the Wings Two-Four? Does this advertising campaign work for you? Have you checked out #BPwings24 ??? #LOTWwantsToKnow


Chris said...

Never even heard of this chain but it seems like clever marketing at least.

Lord of the Wings said...

@Chris - pretty sure it's in Canada only (despite the 'Boston' in the name). They have many years of funny commercials (just check youtube).