Last week Boston Pizza launched a new advertising campaign to announce a new menu improvement: chicken wings. And they have a new spokesman, Carl - Professional Wing Critic.
Who ever is the advertising agency for Boston Pizza is flippin' brilliant. For years they've had some excellent commercials that are quirky enough to get your attention, but not annoying to be hated (well, not me anyway). From the Talking Baby to Sasquatch to Finger Cooking with Bill they keep building characters into their restaurant chain.
But their latest with Carl is different. They have taken this to a whole . . . new . . . level.
"Carl" (actor Regan Burns, who used to have a funny game show called Oblivious" is part of "Flatties & Drummies" a "Professional Wing Critics Association". But Boston Pizza didn't just create a TV character, they created a whole new website for Flatties & Drummies.
This is quite the website. I love the Wing Cartography section:
I can't believe I'm not a part of this society.
Now for the commercials. Funny, simple, and a lot of chicken wing critics inside jokes.
I have heard stories about the '92 Charleston Incident . . . what a time for wings.
Doesn't everyone know what a Nib and Nub are?
Oh LeRoy Bouchlette, a pioneer in chicken wings.
I enjoyed Boston Pizza's old wings but I will have to review these wings myself and see if they are all the hype that my counterpart Carl says they are.