Monday, 9 April 2012

Terry Peters - Making All Meat Wings possible @ Boston Pizza


This is Terry Peters:


Who is Terry Peters?

He is a man who does the impossible. Think 1/3 Tony Stark, 1/3 Steve Jobs and 1/3 Richard Branson. He's out there doing it. He's changing things. He wears a suit.

 "Terry Terrance Peters, Esquire is a world-renowned food innovator, best known for creating over 400 new foods.
Biography: 
EARLY LIFE
Peters was born in Hay River, Northwest Territories. As a baby, Terry was diagnosed with megapapillaetis, a one-of-a-kind condition that gives Terry over 900% more taste buds than any other human being on Earth.
CAREER
After graduation, Terry started Terry Peters, Inc., and converted his parents’ garage into a food laboratory/culinary school without their knowledge. By 1986, working on a shoestring budget of $40, Terry made a breakthrough by bioengineering the seedless watermelon. Speculation over the seedless watermelon caused so much frenzy when Terry Peters Inc. launched its IPO that it made Peters a millionaire overnight.
Monetary success wouldn’t slow Peters down. His next innovation, “Piggies in a Blanket,” commissioned by the British High Council, would spark “TerryMania” across the UK in the summer of 1987. 
Peters would continue to innovate and elevate food, becoming the first person to wrap a scallop in bacon in 1990, and the first person to “mix greens” in 1993. He’s been credited with inventing beer-battered onion rings in 1995, adding the second deck to the double-decker sandwich in 1996, and popularizing skewered food from 1997–1998. 
In 1999, he helped NASA develop a new menu for the space program, creating full meals in pill format. 
BOSTON PIZZA/AMW
In 2011, Boston Pizza, one of Canada’s largest casual dining chains, approached Peters about creating a new kind of chicken wing, one that would revolutionize watching hockey and drinking beer with buddies. The result was what many, including Terry, consider his crowning achievement: the world’s first all-meat wing. “Terry Peters took the bone out, and put more meat in. Genius. And, you’re welcome,” says Terry Peters.
CURRENTLY
Terry Peters is on tour promoting the new ALL MEAT WINGS to sold-out venues across the world. If you can’t see him live, you can try his latest innovation, ALL MEAT WINGS, at your local Boston Pizza. Find a location at BostonPizza.com."

 Here is a timeline of some of his accomplishments:


As of today, Boston Pizza is unveiling Terry's newest creation: ALL MEAT WINGS.





I was fortunate enough last week to get a sneak preview of this creation and commercial - and Terry wrote to me personally:


What does an ALL MEAT WING look like?


Like this.


And this.


And this.


And these.

You can talk to Terry Peters on Twitter.  You can follow him on Facebook. You can read my experience with All Meat Wings HERE




Thanks Terry Peters. Thanks.


16 comments:

  1. Terry Peters11:29 am

    Terry Peters is glad you enjoyed his newest food innovation the ALL MEAT WING.

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  2. @Terry Peters - so honoured you stopped by the blog! Terry Peters rocks.

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  4. Anonymous7:38 pm

    ALL MEAT WING?? LOL its just a chicken breast....mcdonalds has been selling chicken mcnuggets since forever

    Basically Boston Pizza has ripped off the chicken nugget and ripped of 'How I Met Your Mother''s Barney Stinson

    What a joke....this blog sucks

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  5. @Anonymous - Oh where do I begin.
    1) Yes chicken breast. That's what it is.
    2) You do understand this is advertising campaign is tongue and cheek right? That Terry Peters did not actually invent seedless watermelon, or the double decker sandwich, let alone boneless wings? Right? Its all a joke and its meant to be over the top so simple people get that it's a joke. You get that right? Cuz I don't think you do.

    As for my blog being a joke ... well its about chicken wings. You need to take these things a lot less seriously.

    PS: way to be brave and post anonymously.

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  6. Anonymous1:36 am

    so it's false advertising then..?

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  7. Anonymous' stupidity is absurdly hilarious :D

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  8. Anonymous5:50 pm

    wait...i dont understand....all meat wing made of chicken breast??? so its not a chicken wing

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  9. THANK YOU TERRY!!!!!!!! YOU HAVE SAVED ME FROM THE MUNDANE WORLD OF CHICKEN NUGGETS :) AND YOUR OBVIOUS CONFUSION OF THE MASSES OVER WHAT IS REAL IS TO BE APPLAUDED!!!! I WILL FOREVER KEEP YOUR TEACHINGS CLOSE TO MY HEART <3

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  10. sir_steveoh3:41 pm

    you mean "Terry" renovated the Chicken McNugget which is exactly what these breast meat wings taste like. What a mockery of what good food is,

    "Edmonton" Pizza you suck !

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  11. @Dan - I had a good chuckle!

    @Anonymous - no its not a chicken wing. When ever any restaraunt says All Meat Wings, or Boneless wings - they aren't wings. Is it inaccurate? Yes, unfortunately its the industry title. Same with Kobe burgers - if you are eating it in North America, it ain't kobe.

    @Will - glad your having fun with Terry

    @sir_steveoh - Actually, it tastes very different from a McNugget. Way more meat. Better sauce. Why is it "Edmonton" pizza?

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  12. Anonymous1:24 am

    terry peters is just the type of guy i think most people hate.he is a grandstander and those commercial smack at the con men that have ripped off so many people with their money making seminars

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  13. Jametaatic11:04 pm

    Come on guys, this is funny and Terry Peters is my hero! Way to go Terry, can't wait for your next innovation......perhaps all pork ribs? Ha! Way to go Terry!

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  14. @Anonymous - I agree and disagree. A lot of people flock to over-confident, self indulgent characters (see above: Steve Jobs, Richard Branson, Tony Stark, Barny Stinson etc). But I do hear and see your point of view too.

    @Jametaatic - that's the spirit!

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  15. Anonymous7:29 pm

    Wow what a f***ing stupid campaign! Why must every company jump on this bandwagon!

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  16. @Anonymous - which bandwagon are you speaking of exactly?

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Thanks for your comments: Comment often - just keep it respectable or I'm sending your comment to the bone pile.

WK